Values and Ethical Marketing

When you think about why you choose one brand over another, price and quality might come to mind first. But there’s another layer that often goes unnoticed: whether a brand reflects your personal values. Values and ethical marketing triggers, like Moral Alignment, tap directly into this space. They’re the subtle signals that tell you a … Read more

When was the last time you bought something and thought, “I like this because it feels right for me”? Chances are, it wasn’t just the price or style that drew you in. There’s a deeper layer at play—a psychological nudge that taps into who you are and what you stand for. That’s Moral Alignment. In … Read more