Let’s talk about something you already know deep down but might not have named yet: people don’t buy because of features. They buy because something hits. A feeling. A moment. A spark that connects a brand with whatever’s going on inside their head and heart. When that spark happens, logic usually shows up late to … Read more
When it comes to influencing decisions, marketers often rely on subtle psychology rather than overt persuasion. One of the most powerful tools in this arsenal is pacing and leading. You’ve probably experienced it without even realizing: a brand or salesperson starts by mirroring your current feelings or situation, then gradually nudges you toward a desired … Read more
Marketing is evolving fast, and one thing is clear: people don’t just respond to words or visuals—they respond to experiences. Sensory immersion is all about creating a world where your audience doesn’t just see your brand, they feel it, hear it, even smell or taste it. This isn’t a gimmick—it taps directly into how our … Read more
Imagine walking into your favorite coffee shop and, without expecting it, the barista hands you a free pastry with your drink. You’re not just sipping coffee anymore—you’re experiencing a little moment of joy. That fleeting surprise makes you smile, feel appreciated, and, surprisingly, more loyal to that brand. That’s the essence of the “Surprise and … Read more
Storytelling gets treated like some cute branding trick, but you and I both know it plays a much deeper role in how people choose, remember, and stick with a brand. When a message lands as a story, your brain doesn’t file it under “marketing.” It files it under “things that matter.” That’s why the brands … Read more