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Cognitive and Perception Influences

Anchoring: How First Numbers Shape Your Final Decision

December 7, 2025December 6, 2025 by Gabriel Comanoiu
Anchoring

Anchoring sits quietly in the background of more decisions than people like to admit, and once you spot it, you start seeing it everywhere. You check a price, hear a number, or get a quick first impression, and suddenly that tiny detail becomes the reference point your mind clings to. It changes how you feel … Read more

Categories Cognitive and Perception Influences
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Impulse Buying Triggers

  • Social Proof
  • Liking
  • Belonging and Identity
  • FOMO
  • Authority
  • Emotional Contagion
  • Anchoring
  • Contrast Effect
  • Curiosity Gap
  • Novelty
  • Cognitive Ease
  • Priming
  • Decoy Effect
  • Paradox of Choice
  • Peak End Rule
  • Familiarity
  • Scarcity
  • Urgency
  • Loss Aversion
  • Hyperbolic Discounting
  • Anticipation
  • Commitment
  • Consistency
  • Self-Consistency Bias
  • Endowment Effect
  • Storytelling
  • Surprise and Delight
  • Sensory Immersion
  • Pacing and Leading
  • Reciprocity
  • Zeigarnik Effect
  • Moral Alignment

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FROM THE BOOK

"Every decision to buy starts in the brain, not the wallet. Emotions whisper first, and logic follows, justifying what your feelings have already decided."

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