Impulse Buying Triggers
Marketing Psychology
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Impulse Buying Psychology: Trigger Points That Make People Buy

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Impulse Buying Triggers

Social Proof
Liking
Belonging and Identity
FOMO
Authority
Emotional Contagion
Anchoring
Contrast Effect
Curiosity Gap
Novelty
Cognitive Ease
Priming
Decoy Effect
Paradox of Choice
Peak End Rule
Familiarity
Scarcity
Urgency
Loss Aversion
Hyperbolic Discounting
Anticipation
Commitment
Consistency
Self-Consistency Bias
Endowment Effect
Storytelling
Surprise and Delight
Sensory Immersion
Pacing and Leading
Reciprocity
Zeigarnik Effect
Moral Alignment

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FROM THE BOOK

"Every decision to buy starts in the brain, not the wallet. Emotions whisper first, and logic follows, justifying what your feelings have already decided."