Gabriel Comanoiu
When you think about why you choose one brand over another, price and quality might come to mind first. But there’s another layer that often goes unnoticed: whether a brand reflects your personal values. Values and ethical marketing triggers, like Moral Alignment, tap directly into this space. They’re the subtle signals that tell you a … Read more
Have you ever wondered why some marketing campaigns just seem to pull you in without you even realizing it? Why one offer makes you instantly click “buy,” while another barely registers? The answer often lies in the subtle power of Behavioral and Completion Mechanics Triggers. These aren’t just fancy psychological terms—they are carefully studied human … Read more
Let’s talk about something you already know deep down but might not have named yet: people don’t buy because of features. They buy because something hits. A feeling. A moment. A spark that connects a brand with whatever’s going on inside their head and heart. When that spark happens, logic usually shows up late to … Read more
Buying decisions might look simple on the surface. Someone sees something, wants it, and buys it. Easy, right? Not exactly. When you peel back the layers, you find a whole world of tiny psychological nudges that guide the choice long before the person even realizes they were influenced. That’s where motivation and decision-making triggers come … Read more
When you make a decision, you probably feel like you’re calling the shots. You weigh the pros and cons, scroll a bit, compare a few offers, and boom, done. But the truth is a little messier. Your brain is constantly cutting corners, taking shortcuts, and leaning on patterns it already trusts. These shortcuts work fast, … Read more
You know that strange moment when you’re about to buy something, and your brain pulls in other people’s opinions even if they’re not in the room? That’s the space we’re stepping into here: the world of Social and Group Influences Triggers. It’s a mouthful, but it describes one of the most quietly powerful forces behind … Read more
When was the last time you bought something and thought, “I like this because it feels right for me”? Chances are, it wasn’t just the price or style that drew you in. There’s a deeper layer at play—a psychological nudge that taps into who you are and what you stand for. That’s Moral Alignment. In … Read more
Imagine scrolling through your favorite streaming app and seeing a series with a cliffhanger ending. You can’t help but click “next episode,” even if you promised yourself only one. That itch you feel—that nagging pull to finish what you started—is exactly what the Zeigarnik Effect taps into. Named after Russian psychologist Bluma Zeigarnik, this effect … Read more
Marketing isn’t just about clever slogans or flashy graphics. At its core, it’s about human behavior, and few psychological triggers are as potent as reciprocity. Think about it—you ever feel compelled to return a favor or respond when someone does something nice for you? That’s reciprocity in action, and marketers have been tapping into it … Read more
When it comes to influencing decisions, marketers often rely on subtle psychology rather than overt persuasion. One of the most powerful tools in this arsenal is pacing and leading. You’ve probably experienced it without even realizing: a brand or salesperson starts by mirroring your current feelings or situation, then gradually nudges you toward a desired … Read more